Why a copywriter?
Because I like variety and I love words. That is the short answer.
The longer answer involves my rather fierce dislike for badly-structured, unhelpful and confusing information. But I’ll stop there.
Copywriting gives me the chance to keep learning about new subjects: to write about something accurately I need to understand it. I might have no knowledge about the field at the start of a project, but by the time I start writing I make sure I know what’s what.
And finally, the speed at which communication technology and the media keeps evolving means that there is always something to adapt to.
I like the challenge.